Read the story. Watch the video. Answer the questions.
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Story:
NYC (2/10/11) - The mayor has teamed up with some big names to get kids who cut class to go back to school.
Mayor Michael Bloomberg launched a program called "Wake Up! NYC," the city's first multimedia campaign aimed at lowering the number of students that skip school.
The program encourages really absent students, by giving them automated wake-up calls recorded by stars like Magic Johnson, New York Mets shortstop Jose Reyes and R&B artist Trey Songz.
"When they get the message, they will do what the message is asking them to do. Take responsibility for your child, or if you're a child, take responsibility for your own life, and go to school," said Bloomberg.
"It may be cool to skip out every now and then. And my man shook his head, he said, 'No, that's not cool.' And that's the attitude to have," said Trey Songz.
"You know, imagine the young girls, how excited they’ll be when they hear Trey Songz say, ‘Yup, it’s school time,’” said BET host Terrence J.
BET, MTV, Kiss FM and Hot 97 will also take part in the initiative, promoting attendance through on-air and social media.
The new campaign builds on a pilot program that began last year at 25 schools with high absenteeism. Among other things, the city paired up chronically absent students with adult mentors. Officials say, so far, the results are promising.
School attendance improved almost across the board; Isaac Newton Middle School reduced absenteeism almost 39 percent.
Questions:
1. Where did this story take place?
2. When did this story take place?
3. Who are some of the stars involved in this program?
4. What radio stations are involved in this program?
5. What is this new program called?
6. How will this new program help students?
7. Would you go to school if Trey Songz told you to?
Info from NY1
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